Selling a property requires more than placing it in the MLS. Pricing, preparation, presentation, marketing, negotiation and transaction management all influence the final result.
Ana Herrera Untoria is a Broker Associate with Interinvestments Realty who helps homeowners sell residential properties throughout Miami and South Florida.
A property’s market value is influenced by its location, condition, size, features, recent comparable sales, current competition and overall market conditions.
For condominiums and townhomes, buyers may also consider association fees, reserves, insurance, rental restrictions, special assessments and the financial condition of the building or community.
A Comparative Market Analysis, or CMA, evaluates similar properties that have recently sold, are currently under contract or remain available for sale.
A CMA helps determine a realistic listing range. It is a real estate analysis and is not the same as a formal appraisal prepared by a licensed appraiser.
The first weeks on the market often generate the highest level of attention. A price that is not supported by comparable sales may discourage qualified buyers and increase the number of days on the market.
The objective is not simply to choose the highest asking price. It is to select a pricing strategy that reflects the property, current competition and the seller’s timing and financial goals.
Depending on the transaction, sellers may need to consider:
A personalized net sheet can help estimate the seller’s potential proceeds before accepting an offer.
Preparation may include cleaning, decluttering, minor repairs, landscaping, professional photography and improving the presentation of the most important rooms.
Not every property requires extensive renovation. Recommendations should be based on the expected cost, buyer demand and potential return.
Ana provides personalized guidance, market analysis, property presentation, online exposure, showing coordination, offer evaluation and transaction management from listing through closing.
For a confidential consultation or property valuation, call or text 786-838-9042.
